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GODS OF THE SUPERMARKET

Alberto Gonzales Morales
Switzerland, 2022
8 min.

In times of body positive movements this film pays tribute to the mainstream representation of the male body which the director has a love-hate relationship with. Through a series of gleaned images from the internet and from elsewhere (“net found footage”), our cultural obsession with unrealistic beauty standards is put into question.

Both a critique and an homage to the hypermasculine body, Gods of the Supermarket captures the highly socialized, ultra-fetishized and often unquestioned stereotype of the athletic, hairless male body – perceived as a symbol of virility and desirability, an object of both externalized and internalized desire. Through voyeurism, the body can lead to contemplation, but also to self-flagellation, when you yourself are not the owner of such a body. Alberto Gonzales Morales’ film is a video essay about the sexual awakening, the internalized homophobia and the body dysmorphia that come with the unmediated consumption of images depicting this type of body, images that are present everywhere from supermarkets to pornography. (Emilian Lungu)

Data proiecție și locație

Saturday, 30th of September | 21:00

Cinemateca Eforie, Strada Eforie 2
Cumpără bilet

Premii și festivaluri

Alberto Gonzalez Morales

Alberto Gonzalez Morales (or AGM) is a Swiss film director and sound engineer. He is currently doing a Bachelor degree in Cinema (Sound major) at HEAD – Genève (Haute école d’art et design).

  • Technical sheet
  • Production and distribution
  • DIRECTING, EDITING, SOUND, SCREENPLAY & VOICE OVER: Alberto Gonzalez Morales
  • PRODUCTION: HEAD – Genève (Cinema Department)
  • PRODUCERS: Nicolas Wadimoff, Delphine Jeanneret
  • SOUND MIXING: François Wolf
  • MUSIC: Lucas Innocenti, Esteban Mercier
  • PRODUCED BY: HEAD – Genève (Cinema Department)

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